Privacy Policy

Introduction

Shocking Energy Limited (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This privacy policy explains how we collect and use personal data when you:

• Visit our website
• Contact us
• Receive marketing communications from us

This policy does not cover personal data processed within our SaaS platform on behalf of our customers. In those cases, we act as a data processor and handle personal data in accordance with our Data Processing Addendum (DPA).

The Data We Collect

We may collect the following types of personal data:

• Identity Data: name or similar identifier
• Contact Data: email address and telephone number
• Technical Data: IP address, browser type and version, time zone setting, device information
• Usage Data: information about how you use our website
• Marketing Data: your preferences for receiving marketing communications

How We Collect Your Data

We collect data in the following ways:

• Directly from you, including when you complete a contact form or contact us by email
• Automatically, through cookies and similar technologies when you use our website, including Google Analytics

How We Use Your Data

We only use your personal data where we have a valid legal basis.

Purpose	Data Used	Legal Basis
Responding to enquiries	Identity, Contact	Legitimate interests
Providing information	Identity, Contact	Legitimate interests
Marketing	Identity, Contact, Marketing	Consent / legitimate interests
Website improvement	Technical, Usage	Legitimate interests
Security	Technical	Legitimate interests

Marketing

We may send you marketing communications if you have requested information from us, or have provided your details and we believe our services are relevant to you.

You can opt out at any time by clicking “unsubscribe” in our emails or by contacting us directly.

Cookies and Analytics

We use cookies and similar technologies to understand how our website is used and to improve performance and user experience.

This includes Google Analytics, which helps us analyse website traffic and usage.

Where required, we will request your consent before placing non-essential cookies.

Sharing Your Data

We may share your personal data with trusted third parties who help us operate our website and related services, including hosting and infrastructure providers, analytics providers, email and communications providers, customer communication and support providers, and professional advisers or authorities where required.

We require all third parties to respect the security of your personal data and to process it in accordance with the law.

You can find more details about our key service providers on our Subprocessors and Third Parties page.

International Transfers

Some of our service providers may process or access personal data outside the United Kingdom.

Where this happens, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses or equivalent mechanisms.

Data Retention

We retain personal data only for as long as necessary, including:

• Enquiries: typically up to 12 to 24 months
• Marketing data: until you opt out or we stop sending communications
• Analytics data: in line with our analytics provider settings

We may retain data for longer where required for legal or regulatory purposes.

Your Rights

You have the following rights under data protection law:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Request transfer of your data
• Withdraw consent, where applicable

You also have the right to complain to the Information Commissioner’s Office (ICO) at https://www.ico.org.uk.

Security

We take appropriate technical and organisational measures to protect your personal data.

Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.

Contact

If you have any questions about this policy or how we handle your data, please contact:

• Email: dpo@shocking.energy
• Address: Shocking Energy Limited, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ